Vehicles as an advertising medium

In our increasingly mobile society, research has shown that advertising on vehicles is far less costly, more effective and wider-reaching than advertising on certain other media.

For years outdoor media has been considered a vital role-player in advertising and promoting the profile of a business or a campaign. On-premise signs, billboards and adverts on bus shelters were noted for their power to reach the broad range of consumers who travel to work, shopping centres or other destinations on a daily basis. Today, the value of outdoor advertising has been enhanced by mobility.

Mobile society

With the world in a hurry, advertisers have had to find more effective ways to catch the consumer’s eye. One such strategy was found in using vehicles as platforms for advertising. Vehicle wrapping, magnetic signage for cars, mobile billboards and adverting on the sides of buses have become powerful ways to get messages to consumers.

What’s more, evidence has shown that the marketing value of one delivery truck with an effective wrap driving along a busy highway or meandering through a traffic jam can outweigh that of a static billboard. For this reason, many profitable businesses have emerged, offering anything from luxury limousines and trendy Hummers to quirky SMART cars as prime advertising space for smaller businesses to showcase their events, products and services.

Motion and mobility

The more recent introduction of tri-vision billboard trucks with changeable visuals and message interfaces can give a business the ability to maximise on its advertising budget. Tri-vision billboard trucks give a brand the power of motion and mobility by combining the persuasive impact that scrolling signs, rotating signs or video message boards may have had in the past.

Visibility and reach

Vehicle advertising provides the perfect opportunity to attract consumers and give businesses the high degree of street-level visibility and reach that other media can’t.

A moving vehicle takes advertising to specifically designated areas where other drivers and pedestrians will notice it. Even while parked in high traffic areas like sports stadia and arenas, festivals and concerts, a creatively wrapped vehicle will grab attention and turn heads. It’s possible, if you’ll pardon the cliché, that placing an advert on a vehicle is the best way for a business to drive its message home.