The use of window film in signage
Since the 1950s, window film has been widely used in many industry sectors. Thanks to its versatility, it has become a product of choice for sign-makers and signage-designers alike.
The window film industry came into its own in the 1950s. By the 1970s it was booming. Over the years sign-designers have come to appreciate the value of window film for its ability to provide safety from ultra violet light, infrared light and the penetrating rays of the sun. Window film remains widely appreciated for its reflective properties.
Diverse films
While window film has remained popular, innovative designers have started using polyester films as window coatings in contrasting shades and finishes. These polyester films allow sign-designers to make broad use of windows to display their signs and graphics.
Taking advantage of these opportunities, sign-designers are able to create larger-than-life hand-cut signage and graphics for windows in buildings all over the world.
Product versatility
The fact that window film is so easy to use and that it is adaptable for many uses has lead to inter-industry skills development transfer. This has seen a situation in which sign- design companies are able to work as comfortably with window film as window film manufacturing companies are able to work with and create superior signage.
Creative options
The developments in technology and the introduction of new types of computer
plotters and digital printing techniques has further meant that sign-designers
and manufacturers are able to explore and use different types of vinyl
substrates to create their graphic and signage products.
The window film industry has not only opened up new creative
avenues for signage-designers but has also allowed for
exciting and creative options for many clients.
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