Sign, signs and signage
As well as high- res LED screens and signage
At its most fundamental, the study of signs and signs systems, which is known as semiotics, is about creating units of meaning. These units include words, images, gestures, tastes, textures, sounds and how all these elements interact with each other. This is why sign-makers have an important role in our society. As creators and designers of signage: sign-makers are in essence communicators and message-makers.
Professional sign-making
As communicators, professional sign and signage-makers
know that the value of their messages; can be enhanced by the materials
they choose to work with in creating their products. A sign-maker
understands that while signs can be manufactured in different substrates
and can come in different shapes and sizes - the power of their output
is in their message. A sign can be as small a desktop
screen or as large as a 5 x 5 metre digital high-resolution LED
screen sign at the corner of Piccadilly Circus or in down-town
New York, but it is still in its message that a sign and signage counts.
Professional attitudes
While some sign-makers and graphic artists may specialise in creating on-the-street, outdoor or on-premise signage, there are many artists and designers who create the signs and signage systems we see in signs and signage industry magazines. It is through these magazines that elements of design, manufacturing and publishing become one, Nowadays, information about the history, the current status and the future of sign and signage making and creation is readily available online.
Should you be interested in more information about the world of signs and signage please do not hesitate to
