Jewellery Signage

The importance of, and the kinds of, signs and signage used in a jewellery shop

Jewellery stores are largely, by design, exclusive shops that attract a certain class of people – which is why the signage in these shops should reflect that status.

As a form of “wearable art”, jewellery has played a part in our society since time immemorial. Whether it is costume jewellery or jewellery made in precious metals or stones, jewellery stores continue to exude the air of the stylish and classic. For this reason, the signs and signage designed for a jewellery store must complement the overall image and intention of the store.

Storefront design and signs

Sign-makers design and develop signage solutions that incorporate and capture the feel of the jewellery store. For the window display, which is the first point of attraction for a shopper, lightboxes, neon signs and LED signs can be installed in a manner that enhances the quality of the jewellery on display.

Display cases

Inside the shop, the wall displays that hold the merchandise provide surface areas for displaying effective digitally-printed signage and engraved plaques that can be used to mark out the type of gemstone or metal in a particular section. Jewellery display cases also provide ideal places for descriptive signs and signage to be artfully displayed in sign holders.

Point of sale displays

Depending on the size of the jewellery store, point-of-sale displays and signage can hold brochures or catalogues that provide a buyer with information on the product they are purchasing or may wish to purchase in future.

Packaging

Elegant branded bags and gift boxes are another essential way to reinforce a brand, while adding value to image of the jewellery store.

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