The effect of animated billboards as a means of communication

With ever-evolving technologies, the power of outdoor media as a communication tool has been enhanced and electronic, digital and animated outdoor billboards have upped the stakes.

In recent years, outdoor animated billboards and digital signage have emerged as a result of the integration and advancement of technologies and in response to the business-person’s needs for more reliable, more flexible and more cost-effective marketing and communication tools.

The fact that outdoor animated billboards are interactive, large format and visual has given them standing as an effective and durable communications medium.

How animated billboards work

Through an effectively managed networking system, an animated billboard enables six to eight different advertisers or companies to display their messages on the same platform or sign face interchangeably.
The animated billboard allows each advertiser a few seconds of ‘airtime’ to showcase their products at specifically scheduled times of the day. With this communication ability an ad can be seen by passing traffic and pedestrians a thousand times a day.

The appeal of animated billboards

Animated billboards use the latest technology to make crystal-clear images and vibrant colour definition possible. With enhanced technology, messages are easily adaptable and can be changed from a remote location – allowing a business the opportunity to deliver time-sensitive messages and create multiple advertising awareness without incurring the costs of labour and time.

In the past, this might have meant printing a new image and/or replacing a vinyl sign on a static billboard. With these technologies, the creative potential of animated billboards are limitless.
24-hour exposure

As a communication platform the animated billboard allows a business 24-hour and always-on exposure. Because of the changeable qualities of animated billboards they also provide the opportunity for businesses to announce short-term events like sales, specials, discounts or new products that need to be communicated to the public quickly.

As a modern means of communication, animated billboards provide a sense of economy of use in terms of sign management, earnings potential and communication with the broader public.