Imagination: a key to success

Albert Einstein said: “Imagination is more important than knowledge. For while knowledge defines all we currently know and understand, imagination points to all we might yet discover and create.”

A successful signage company is a company that is able to fuse knowledge and expertise with passion and imagination. Imagination can be the key to success. Imagination is what enables a signage company to work with a broad range of materials and finishes while creating products that guarantee a client the benefit of choice.

A superior signage company is one that is eclectic. It is a company that is not afraid to explore the length and breadth of possibilities. Being able to work with traditional styles and materials while exploring materials with modern elements requires a high degree of imagination. Thus a company that can manufacture products with exotic wood finishes and veneers while embracing contemporary materials like metal, stainless steel, plastics, glass, aluminium, leather, neon, perspex, alucobond, polyethylene sandwich sheet, rusted steel, oxidised copper and brass, is a company with depth and the potential for longevity.

If a company wants to create products using architectural glass art, which works perfectly in commercial interior space and is best suited for use in offices and building lobbies, the company should have the flexibility and imagination to work with all manner of glass forms and formats. Examples include bent glass, etched glass, curved glass, coloured and fused glass, thermoformed glass and stained glass.

A company needs to be able to offer clients a bouquet of products and services, from having the ability to design fashionable wall murals, to working with digital products on numerous substrates, to using photography and lithography to create sophisticated logos and designs, to using a wide range of lighting devices, such as incandescent lamps and fluorescent lamps. All of these can form a critical part of modern commercial communication.

So while knowledge and experience are essential, it is imagination that can fuel growth and allow a company to enter a realm of limitless creativity. Once a company has mastered the art of exploration and good detailing, it can create products that reflect the personal touch of a craftsperson, while fulfilling the requirements of the client.